Last month, the NCAA expanded the definition of an agent to include those people, including parents, who market student-athletes’ athletic ability for financial gain.
This measure closed the so-called “Cam Newton Loophole,” referring to the allegations that Cam Newton’s father sought payment in exchange for his son’s enrollment in college. Because Newton himself was not involved in the alleged pay-for-play scheme, his eligibility was not affected.
However, this change does not eliminate parents’ involvement in the recruiting process. As Christian Dennie wrote on the College Sports Law Blog, parents are not prohibited from marketing the talents of their children to colleges and universities - so long as they do not seek to benefit financially.